How to Optimize Your Content for Google Discover

Google Discover

Google’s version of Facebook’s social media feed, Google Discover, has been receiving a lot of attention since it launched in December 2018. The latest feature of the Google family of products was the result of a redesign effort of its previous version, Google Feed. Discover is a user-centric mix of interests and offers greater access to information about relevant topics, even if you don’t search for them. With Google Search Console (GSC) providing an analysis of website performance within Discover and the Discover feeds, website owners are now able to increase the visibility of their Discover visitors.

With the advent of these updates, it is time to reconsider how you conduct your SEO. Staying current is a must. You should use this opportunity to examine Google Discover data and see how it compares to the standard SEO content. Before we move on to optimization, What exactly is  Google discover?

What’s Google Discover?

Google Discover is a feature launched by Google which aims to enhance the experience of users searching all over the world. Google Discover is a far different approach from the old method of making questions and just waiting on the engine to produce the relevant results, as it displays content even when the user doesn’t type specific queries for Google to search for.

Insert a screenshot of Google Discover feature

Similar to a typical feed on social media, Google Discover projects various content. But instead of following people, you follow different kinds of topics. Users have embraced this function, which is an overstatement since there are more than 800 million people at its disposal. Discover is the best way to advertise content.

These include, but aren’t only limited to

  • Music
  • Sports
  • Industry News
  • Marketing
  • Animals
  • Entertainment

Discover is heavily dependent on how users interact with Google and is designed to make sure that the experience for users is as personal as it can be. In addition to determining your preferences based on your most recent searches and interests, you can also personalize your preferences and follow certain subjects that you are interested in.

Thanks to Discover, Google can now analyze your behavior so that it can deliver new and relevant content. The topics available to scroll through that users can explore are displayed as cards on mobile devices. The card will be linked back to the website that is the source for Discover content. Discover content. Making your website content optimized for Google Discover means you have to connect with all types of media for information. If it’s images, text, or video, you are able to be seen in Discover.

Google Discover functions as an alternative for people who want to remain engaged with their interests without the additional stress of having to have an exact search query. Discover gives you a peek into Google’s AI as the content you see depends on your personal preferences. However, if you do not indicate these interests, Google will suggest your interests by analyzing your past searches.

Are you eligible for Google’s Explore Visibility?

To appear in  Google’s feeds, your website has to be indexed. You can use on Google Search Console to check if your pages are indexed properly. In addition, your content must meet the Google News requirements. Pay special attention to creating evergreen content as it gets the cake when it comes to gaining the power of visibility. This is going to be carried over to Google Discover.

Enhance the quality of the content.

It’s not enough to emphasize that content is essential to your digital marketing strategy. The fact that Google Discover displays relevant content does not imply that it can only rely on newly published content. It is important to keep in mind that any efforts to optimize your content will be noticed in the context of a user-first approach.

The content users see closely matches their interests and are based on their preferences for search. This is why you must ensure that you have established user intent in your content . ” With Discovery, it’s the use of tags that are special or structured data that isn’t necessary. According to Google, “discovery” content is placed using algorithms according to the quality of the content and the degree of relationship between the content of the page and the interests of users.

Optimized Pages for AMP.


Due to its speedy loading full-screen experience, AMP performs an excellent job of improving the user experience overall. In the GSC’s latest report on Discover and Discover Plus, you’ll be able to see the option of comparing information between AMP and non-AMP. This is crucial to the report because Discover has a lot to do with the first-party data of users.

The presence of pages that are AMP is crucial to optimizing your website for mobile. Because Google Discover opens web pages for mobile users, the use of AMP pages is imperative for ensuring that visitors get the most enjoyable experience.

One of the most effective ways to increase the quality of content on Google is to use high-quality images at least 1,200 pixels wide.

Avoid Over-Optimizing

As we mentioned earlier, it is not a necessity in the form of structured tags or special tags, so you must stay clear about going over the edge of optimization. So long as your content is able to satisfy a user’s search needs, you will be a great candidate to be discovered. Make sure you are working on developing your content and do not focus too heavily on inserts that you’re typically used to in search engine optimization.

The Google Search Console now includes a new Google Discover Data Tracking feature.

With GSC’s new feature, data tracking in Google Discover, you will be able to see the performance of your website on Google Discover. It is available within the Performance tab within your site’s Search Console.

You can request an information report on the following:

How often does your website appear in Discover?

The total amount of traffic generated by Discover

Content that is highly efficient in the Discover feed

Comparative analysis of the information from Discover with traditional search results

To use this information, your website must have had significant activity in Google Discover within the last 16 months. The current information is available in the event that your site was suitable in March 2019.

If you are puzzled by the fact that you aren’t able to see your content appearing in the new Search Console Discover report, you should be aware that the report only applies to websites that are already in a good position with “meaningful visibility” in Discover. 

If the report you’ve received doesn’t show up in your GSC dashboard, it signifies that your content isn’t properly optimized to be able to use Discover.

Conclusion

Utilizing the GSC report to determine the performance generated by your Google Discover presence could make a big difference for SEO, particularly since you can evaluate traditional data with the current one. This is a sign that the intent of users is getting more significant with each passing day.

Google will go out of its way to make the user experience better in search, and Discover is proof of this. The process of optimizing your content to discover is more than just the technical aspects of it all, as you must also focus on building relationships, creating material that’s worth spreading, and ensuring that the engagement level is always at a certain level.

If you need help optimizing and ranking your website, you can contact us so we can optimize and help your website gain more leads.

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